We won Silver in PR at the Cannes Young Lions 2026. The challenge? Making people care about space. Because while we depend on it every single day, most of us have no idea who makes sure it stays safe and accessible. Together with Chiara Huber, my creative partner in crime, we had just 24 hours to crack the brief from the United Nations Office for Outer Space Affairs (UNOOSA). Our idea, “A Safe Space for Your Safe Space”, was built on a simple insight: People might not care about protecting outer space, but they definitely care about protecting their own. By connecting something as distant as space governance to something as personal as feeling safe at home, we made an issue millions of miles away suddenly feel incredibly close.