People don’t drink dairy because they want to. They drink it because they’ve never questioned it. But Oatly does. Loud, funny and bold. Just like Balenciaga questions fashion. So I brought two brands together that have one thing in common: they don't follow the rules, they challenge them. The result? A campaign that turns oat milk into a fashion statement and a shopping bag into an object of desire. Something that makes people stare, talk and rethink the ordinary. A drink. A look. A mindset. Balenciaga x Oatly turns oat milk into rebellion, and rebellion into fashion. And just for the record: I came up with the Oatly x Balenciaga bag before Lidl dropped its shopping cart handbag. Just saying.